Description

The shampoo for color-treated hair gently cleanses hair without stripping to minimize color washout. Leaves hair feeling weightless, airy and light. A plant-derived formula helps reduce color fade, while omega-rich apricot oil leaves hair nourished.

Suitable for
All hair types: Fine to medium.

Safe for color-treated, highlighted and chemically processed hair.

100% vegan color protection and care
A combination of botanicals helps to protect color-treated hair while leaving it silky, soft and shiny. Use with color control conditioner.

Botanical cleansers
Precisely formulated for lasting radiant color, wash after wash.

Neutralizing power
Naturally derived “magnets” instantly neutralize color-dulling particles to help protect your hair when you wash.

Dual-charged molecules
Create a protective shield to keep water from penetrating into hair, reducing color washout.

Apricot oil
Nourishes, smooths and seals the cuticle, helping to lock in beautiful color with radiant shine.

Aroma
Featuring Aveda’s own Pure-Fume™ aroma with osmanthus, certified organic orange, cypress, cedarwood and other pure flower and plant essences.

98% naturally derived^*. Cruelty free. Silicone free.

How to Use

1. Massage into wet hair, from roots to ends.
2. Rinse.
3. Follow with color control conditioner.
4. Apply color control leave-in treatment light and do not rinse.

For best results, start with Aveda 100% vegan hair color, customized to you.